Cola Wars

Overview

Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.

Details

Cast

Christopher Emerson

Narrator

Harvey Yazijan

Self

Bill Katz

Self

Joel Stein

Self

Rob Baskin

Self

Thomas Oliver

Self

Katie Bayne

Self

Michael Beindorff

Self

Patti Rueff

Self

Craig Weatherup

Self

Ken Ross

Self

Aaron Walton

Self

Becky Madeira

Self

Stuart Elliott

Self

Duane Stanford

Self

Brian Unger

Self

Neville Isdell

Self

Nikhil Deogun

Self

Allen Rosenshine

Self

Joanne Lipman

Self